The amount of time someone spends with your web page in focus or app screen in the foreground, which allows you to measure when users actively use your site or app.

An engaged user must partake in one of the following:

• Active on the website for at least 10 seconds
• Fires a conversion
• Fires 2 or more screen or page view events.

If a user does any of the above actions, they are considered an engaged user.

User Engagement Examples:

• A user slowly scrolling for 10 seconds indicating they are reading content
• Visiting the floor plans page from the home page & looking at an apartment layout would trigger an engaged user
• Contacts forms, calls, directions, emails, etc all are considered Conversions (Goals) which also constitute user engagement

The percentage of engaged sessions on your website or mobile app.

Current benchmarks:

• Rates above 63% are good
• Rates below 41% are considered concerning

The percentage of engaged sessions on your website or mobile app.

Current benchmarks:

• Rates above 63% are good
• Rates below 41% are considered concerning

How many times a user with the same user ID returns to the website and has an engaged session.

A session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screen views.

the Users metric shows the total number of unique users that engaged with your website or app. Understanding this metric provides you with insight into how the users are interacting with your website.

The New users metric in GA4 is the total number of users who are visiting your website or app for the first time.

A session is a period during which a user was engaged on your website or app. This GA4 metric displays the total number of sessions that started on your website or app.

In Universal Analytics, a new session was initiated for the same user if it was midnight. But in GA4 the same session continues for the next day, without starting a new one. This gives an accurate number of visitors landing on your webpage.

Unlike Universal Analytics, if the same user visits your webpage from another traffic source, GA does not initiate a new session but considers it as part of the same session. This is a major GA4 metric as it assists you in measuring the traffic created by your website.

Someone chats with our Live Chat team and either fills out the form with fake/bad information, and then leaves the chat before saying anything to the Agent.

Someone chats with our Live Chat team and lets the Agent know they are interested in or already have applied for a job with the community or management company.

Someone chats with our Live Chat team and is NOT a hot lead that should be followed up on. Support and General Inquiry are very close to being the same thing, but a Support chat is for a current resident, a vendor selling services, or otherwise someone who is not in the market to rent/buy what the client offers.

Chats generated from the Conversion Logix Team doing tests for one reason or another, the community or management company testing out our chat, or someone who does business with us testing the service.

These are conversations that were generated and transferred from Claire AI+ (AKA our CLX ChatBot)

A General Inquiry is someone who fills out the pre-chat form with information that the client is not able to follow up on while expressing interest in renting/buying what the client offers.

Someone who chats with one of our Live Chat Agents and provides their first and last name, phone number, and email address while expressing interest in what our client has to offer. These are people who the client can follow up with to create a sale/move-in.

This is the same as a Hot Lead, but during the conversation, the visitor mentions they would like to schedule a tour. The Agent can use a scheduler on the site or schedule a tour using the information we were initially provided in the Live Chat questionnaire.