cl_logo_red-web

Unlock Smarter Marketing with Real-Time Unit Availability

Enhance your campaigns with data-driven insights directly from your Property Management System (PMS).

PMS Integration Page Header Image (3)

Why Integrate Your PMS with CLiQ?

By integrating your PMS with the CLiQ platform, you gain:

5
8

Real-Time Availability Updates

See floorplan-level trends at a glance with Interactive line and bar charts displaying 1-month, 6-month, or 12-month trends.

Streamlined Strategy Calls

Skip manual BI tool checks—your data is automatically in the CLiQ dashboard.

7

Data-Driven Campaign Adjustments

Use availability trends to refine your campaigns for maximum occupancy. Align your marketing spend with actual availability to drive performance.

6

Automated Rate Syncing

Ensure your search ads feature accurate starting rates.

Real-Life Scenarios

Wondering what kind of insights you’ll get when you sync your availability data with CLiQ? Check out these examples inspired by real data from two multifamily clients located in Utah.

Scenario #1: Unit-Specific Availability Declines

In the summer months, this property had more one-bedroom vacancies than two-bedroom vacancies. From June-July one-bedroom availability fluctuated from 7-9 units compared to two-bedrooms with 1-3. 

With this insight, we suggested the following strategy:

  • Created floorplan-specific ads prioritizing higher-availability one-bedroom units.
  • Reallocated Google Ads budget towards one-bedroom searches.

These changes enabled the property to lease all of their one-bedroom units by September reaching their highest occupancy rate in twelve months at 97%.

Scenario 1 Chart
Scenario-2-Chart

Scenario #2: Availability Rises

In late May, this property successfully leased all but one unit and reached an occupancy rate of 98.65% (1.35% availability rate). A spike in two and three-bedroom move-outs in Q3 coupled with a rise in one-bedroom move-outs in Q4 left this property with vacancy rates of 9.5%-14.8%.

We suggested the following strategy change:

  • Since overall availability was on the rise, invest in a more aggressive multichannel marketing strategy to drive more website traffic. 
  • Retarget prospects who have visited the website in the past to increase conversions for prospects already interested in the property.
  • Increase ad spend on three-bedroom units to backfill moveouts. Once this type of unit was leased and it became clear one and two-bedroom vacancies were on the rise, we moved the ad spend towards these searches.
  • Highlighted "Reduced Rents" and a "One Month Free" concession to drive urgency in the summer and fall when this property experienced a shift in availability.

Our Integration Partners

entrata
yardi
real-page
rent-cafe
welcome-home
REBA

How to Get Started

Enabling your integration takes less than 5 minutes—just a few clicks.

Fill out the form to receive a step-by-step integration guide tailored to your PMS. An account manager will follow up with you within two business days.
© 2025 Conversion Logix, LLC