PERFORMANCE MAX & DEMAND GEN, A SMARTER WAY TO TURN PROSPECTS INTO FUTURE RESIDENTS

Stay Visible to Renters, Wherever Their Search Takes Them

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Choose the Strategy That Meets Your Goals

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Why Invest in Performance Max or Demand Gen

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  • Increases your community’s visibility across Google so renters can find your property while searching, browsing, watching videos, and exploring online.

  • Uses audience signals and real-time intent to reach people actively researching apartments or likely to move soon.

  • Automatically optimizes campaigns with AI to show ads to the most relevant renters at the right time, improving efficiency and lead performance.

  • Reaches potential renters while they’re browsing online, before they start actively searching for apartments.

  • Uses advanced targeting to connect with people whose behavior and interests suggest they may be preparing to move.

  • Captures attention with visually rich ads that help your community stand out and stay memorable during the research process.

How they Work

  1. Your campaign runs across Google’s network, so your community appears wherever renters spend time online.

  2. Google analyzes signals to identify people most likely to be researching apartments.

  3. Your ads appear as these prospects search, watch videos, and browse online, introducing your community while they explore their options.

  4. As renters engage, the campaign automatically refines placements to drive prospects back to your website to view floor plans, check availability, and schedule a tour.

  1. Your ads appear where people naturally spend time online like YouTube, Gmail, and Google Discover.

  2. Google identifies audiences likely considering a move using signals such as renter intent, interests, and online behavior.

  3. Eye-catching ads introduce your community while prospects browse content and explore ideas.

  4. When an ad catches their attention, they click through to your website to explore floor plans, amenities, or schedule a tour.

 

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CASE STUDY

400 Qualified Leads Generated Through a Full-Funnel Digital Strategy

Discover how a Rock Hill, SC campaign generated high-intent qualified leads; transforming lead quality and volume through a data-driven digital strategy of Search, Social, Display, and Retargeting.

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