A renter scrolls through Instagram Stories or Reels. Your community appears as a full-screen video showcasing amenities, lifestyle, and neighborhood highlights.
INSTAGRAM STORIES + REELS TURN CASUAL SCROLLING INTO APPARENT DISCOVERY.
Turn Social Browsing Into Leasing Momentum
36% of Gen Z renters chose Instagram as their top social media channel.
86% of recent renters say at least one digital media feature is essential when deciding where to rent.
Source: RentCafe & Zillow
Why Invest in Stories & Reels
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Captures renter attention in a full-screen immersive format that feels native to how people browse social media.
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Transforms your community into a visual experience by showcasing amenities, neighborhood highlights, and lifestyle moments in motion.
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Builds stronger emotional connections with prospects by helping them picture themselves living in your community.
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Encourages immediate engagement through tap-friendly actions such as scheduling tours, exploring floor plans, or visiting your website.
- Expands reach to highly active audiences who may not yet be searching on listing sites but are open to discovering their next home.
How it Works
Strong visuals and captions capture attention instantly, while a simple call to action invites the viewer to visit your website or schedule a tour.
In seconds, a casual scroll becomes a new lead.
Acts like a digital leasing agent who shows up mid-scroll and says, “Like what you see? Let me show you around.”
CASE STUDY
Advertising Airbnb Opportunity Increases Renter Intent Among Equity Residential Properties
See how Equity Residential and Airbnb turned a 24 property campaign into real demand with 69,795 website sessions, 7,557 landing page visits, and 681 contact form submissions, plus double the engagement on Airbnb CTAs across Display, Instagram, Facebook, YouTube.
